Modern Currency PR Launches New AI Visibility & GEO Services, Expanding Its Luxury Travel & Hospitality Expertise

The award-winning luxury travel & hospitality agency introduces a new suite of services designed to keep brands visible, relevant, and discoverable

LOS ANGELES, CA, UNITED STATES, August 20, 2026 /EINPresswire.com/ — Modern Currency Public Relations^® (MCPR), the award-winning communications and digital marketing agency specializing in luxury travel, hospitality, and lifestyle brands, today announced the launch of its AI Visibility & Generative Engine Optimization (GEO) practice, expanding the agency’s integrated communications capabilities to help hospitality brands strengthen how they are discovered, represented, and recommended across AI-powered search.

As travelers increasingly rely on AI platforms such as ChatGPT, Claude, Gemini, Grok, and Perplexity for destination inspiration, hotel recommendations, and trip planning, the pathways to brand discovery and consideration are rapidly evolving. MCPR’s new practice is designed to help luxury travel and hospitality brands navigate this shift by strengthening how they appear across AI-generated results, integrating GEO, AI search strategy, content optimization, and reputation management alongside the agency’s core expertise in earned media and digital marketing.

Modern Currency’s AI Visibility & GEO service builds on the agency’s integrated approach to communications, recognizing that earned media, owned content, social media, influencer marketing, reputation and search increasingly work together to shape how a brand is discovered and understood. By connecting these disciplines through a centralized AI visibility strategy, the agency helps clients build a more accurate, consistent and authoritative digital presence across both traditional and emerging discovery channels.

The practice will be integrated within Modern Currency PR’s Digital Studio, overseen by Senior Digital Marketing Manager Kim Brello, with AI Visibility & Social Media Strategist Samantha Dominguez leading GEO strategy and implementation. Dominguez brings experience in the emerging GEO space, having previously served on a cross-functional GEO task force within Snap Inc.’s Communications team, where she explored early optimization strategies across social media and Snap’s owned newsroom. She also holds a Masters of Science in Digital Social Media from the University of Southern California, where her studies explored how emerging technologies and AI are shaping the future of social media and digital communications.

Providing hospitality brands with greater visibility into how they appear across AI-powered search, where gaps or inaccuracies exist, and how their broader communications ecosystem can be strengthened to support more accurate and authoritative brand representation, Modern Currency PR’s new suite of AI services include:

-AI Visibility Assessments
-AI Search Audits
-AI Reputation Monitoring
-AI Visibility Reporting
-Website & Content Optimization
-Thought Leadership Optimization

“AI is changing the consumer journey, but it hasn’t rewritten the fundamentals of building a trusted brand,” says Dominguez. “A hotel still needs a clear point of view. A restaurant still needs authority. A travel company still needs credible third parties talking about it, and every brand still needs a reputation people trust. The opportunity now is to make sure the authority a brand has historically built across channels carries into the next generation of search.”
The launch comes as Modern Currency PR looks ahead to its 10th anniversary in 2027 and the next decade of luxury travel and hospitality communications. Founded in Los Angeles in 2017, the agency approaches its milestone year with an expanded U.S. presence across New York, Arizona, San Diego and Orange County, a growing national client portfolio, and a coast-to-coast network of senior talent, regional expertise, and industry relationships. As Modern Currency enters its second decade, the agency continues to invest in the capabilities shaping the future of hospitality communications, bringing together earned media, brand reputation, social media strategy, influencer marketing and AI-powered discovery to meet the evolving ways travelers find, evaluate and choose brands.

“Modern Currency was founded on the belief that relevancy is your modern currency, and the definition of relevance is changing,” adds in closing, Meghan Patke, CEO & Founder of Modern Currency PR. “For years, hospitality brands have thought carefully about how they appear in the media, how they rank in search, and how they show up on social media. Today, there is another question to ask: What does AI know about our brand, and when and how does it recommend us? As we look toward our next decade, our role is to make sure our clients are prepared not only for where consumers are looking today, but where they will be looking next.”

For more information, please visit our website at www.moderncurrencypr.com.

Meghan Parke
Modern Currency PR
+1 323-377-7210
contact@moderncurrencypr.com

Media gallery